You Don’t “Win” Clients

Because clients are not prizes

Photo by Stillness InMotion on Unsplash

You don’t have to look far for tricks and tactics for winning new clients.

But the problem is that “tricks and tactics” will only get you so far. Sooner or later, you’ll get found out.

We are not at war

To win is to imply that someone has to lose, but the strangest thing about this…