Why writing for SEO need not cost you your soul
For traditional writers — those more captivated by storytelling than the marketability of their words — writing for SEO purposes can feel very disheartening.
And for a long time that feeling was justified because search engines were pretty dumb. You often had to forgo some creativity in favour of meeting various technical necessities.
But in 2021, the way we find and interact with content online is much more sophisticated. In the article below, copywriter Katie Lingo argues that the most effective content draws on a blend of SEO-conscious content and more traditional copywriting, and offers some advice on when to lean heavily on one over the other.