Why Titanic is the Perfect Metaphor for Business

Is your business unsinkable?

Matt Saunders
4 min readSep 28, 2020

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When Titanic set out on its famously doomed maiden voyage back in 1912, the world had scarcely seen anything like it. This was a vessel that set new standards in size and luxury. Even the lower class (or “steerage”) passengers were impressed by the standard of their accommodation.

But more than this, symbolically Titanic was the beast that would conquer the oceans, to finally hail man victorious in the battle against nature.

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Matt Saunders

Web developer, writer and business coach for freelancers