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How to Do Cold Outreach On LinkedIn

Matt Saunders
The Startup
Published in
9 min readNov 19, 2024

Do you want to start cold messaging people on LinkedIn, but you don’t know what to say? Maybe you’ve sent a few messages in the past, but you haven’t gotten any replies. If so, this article is for you.

In the past 3 years I’ve tried dozens of different types of cold outreach messages. I’ve been ignored a lot and even blocked by a few people.

But thanks to my relentless persistence and willingness to iterate my approach, I can now start conversations to reliably book calls and make sales on LinkedIn, direct from my inbox.

It’s been a battle. But that is what makes the knowledge I’m about to share even more valuable. Because it is first-hand. So much of what we read online these days is recycled advice from people who’ve never done it. Well, I have, and I have the scars to prove it 😅

Let me get right to it by giving you specific examples of what to say in a cold outreach message.

How to do outreach on LinkedIn

There are broadly four strategies that I have used on LinkedIn to begin conversations:

  • Comment → message
  • Poll → message
  • Connection → message
  • Hand-raiser → message

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The Startup
The Startup

Published in The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +772K followers.

Matt Saunders
Matt Saunders

Written by Matt Saunders

Web developer, writer and business coach for freelancers

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