How to Do Cold Outreach On LinkedIn

See real life examples of how to book calls and make sales on LinkedIn, right from your inbox.

Do you want to start cold messaging people on LinkedIn, but you don’t know what to say? Maybe you’ve sent a few messages in the past, but you haven’t gotten any replies. If so, this article is for you.

In the past 3 years I’ve tried dozens of different types of cold outreach messages. I’ve been ignored a lot and even blocked by a few people.

But thanks to my relentless persistence and willingness to iterate my approach, I can now start conversations to reliably book calls and make sales on LinkedIn, direct from my inbox.

It’s been a battle. But that is what makes the knowledge I’m about to share even more valuable. Because it is first-hand. So much of what we read online these days is recycled advice from people who’ve never done it. Well, I have, and I have the scars to prove it 😅

Let me get right to it by giving you specific examples of what to say in a cold outreach message.

How to do outreach on LinkedIn

There are broadly four strategies that I have used on LinkedIn to begin conversations:

• Comment → message
• Poll → message
• Connection → message
• Hand-raiser → message