5 Ways to Generate Inbound Leads on Social Media

Simply saying “I’m available” is not enough to reliably generate leads on platforms like LinkedIn or Instagram. Integrate these 5 tips and start getting people knocking down your door!

Matt Saunders
3 min readNov 14, 2024

Do you post regularly on social media, but struggle to generate inbound enquiries?

I remember back when I started my business, posting on social media felt like shouting into the void.

We’re told that if you just keep going, eventually it’ll come back you 🤞

Well, there’s some truth in this. You do need to keep going. But what you actually say is really important. Because if you’re not saying the right things, nobody will reach out to you and it will feel like a colossal waste of time.

How I get inbound leads

I’ll be honest — whenever I see people on LinkedIn post something like “Hi guys, I’ve got some availability coming up this month, reach out to me if you need {insert service here}” I cringe a little.

I’m not saying this doesn’t work at all, but you will have far greater success if you implement the following 5 ideas into your posts.

#1 Be specific about how…

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Matt Saunders
Matt Saunders

Written by Matt Saunders

Web developer, writer and business coach for freelancers

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